Twenty names, then the three good ones

I need a name for:

<thing>
[WHAT IT IS, WHO IT IS FOR, WHAT IT FEELS LIKE]
</thing>

Give me twenty candidates. Range widely: plain descriptive, coined, borrowed from another domain, a single ordinary word used oddly.

Then pick THREE and for each say:
- What it makes somebody expect before they know anything.
- How it will be misread or misspelled.
- What it closes off — what this thing could no longer become while wearing this name.

Do not explain the other seventeen. Avoid anything that is two nouns stuck together unless it is genuinely the best one.